Creative Strategist & Direct Response Copywriter

I turn cold traffic into repeat customers for health & DTC brands.

Full-funnel campaigns built on deep market research, buyer psychology, and proven direct response frameworks. From the first ad click to the conversion event and beyond.

Book Your Free Strategy Call

20+ Elite Trainings Completed

D1 Former College Athlete

10yr B2B Sales Background

AWAI Certified Direct Response Copywriter

The Problem

93% of consumers skip ads on reflex. Your copy has 3 seconds.

AI-generated copy has flooded every feed with the same recycled hooks. Your prospects have seen it all. The "curiosity gap" headline. The manufactured urgency. The template everyone downloaded from the same guru.

The brands that scale from here will out-think and out-write the competition. Not with louder ads. With sharper psychology, deeper research, and copy that speaks the language your prospect already uses inside their own head.

That's what I build.

Sound Familiar?

Your ads get clicks but your funnel leaks conversions at every stage
You've burned through copywriters who hand off scripts without understanding your market
Your VSL feels like every other supplement ad on YouTube
Your email sequences nurture leads into silence instead of sales
You know the product works, but the messaging doesn't match the proof

My Process

Research first. Write second. That's the difference.

Deep Research & Avatar Mapping

Before I write a single word, I spend hours in the market: analyzing competitors, reading reviews, studying what's winning in paid ads, and mapping your target avatar's beliefs, desires, fears, and language patterns using NLP frameworks. Winning campaigns are born in the research, not in the writing.

Mechanism Development & Big Idea

I develop multiple unique mechanism concepts and evaluate each one against market sophistication and awareness levels. Then I select the highest-probability mechanism to anchor your entire campaign narrative. This is the strategic core that makes copy feel fresh instead of recycled.

Full-Funnel Copywriting

I write every asset in the funnel: VSLs, advertorials, front-end ads, email sequences, upsells. All connected by one unified message architecture. Each piece is built on proven direct response frameworks adapted to the specific stage of the buyer's journey.

Creative Production & Testing

I don't just hand off scripts. I produce ad creative using AI-assisted tools, build slide decks for VSLs, and generate 50+ hooks and angles per campaign to fuel ongoing A/B testing and creative refresh cycles. You get assets ready to deploy, not documents that collect dust.

What People Are Saying

Don't take my word for it. Take theirs.

"Great f***ing callout. All sound super interesting, and when you talk about the specific points you want to implement I can instantly tell you know your stuff. Appreciate the overdelivery."

Andrei Oboukhov

CEO — 8-Figure Health Supplement Brand (As Seen in Forbes, People, Women's Health)

"When we need direct response in the future, I have you on my shortlist."

Huy Pham

CMO — Light Bearers Ministry ($2.3M+ Organization)

"We were skeptical based on him being early in his copy career. But, we gave him a shot and what we got back as a package had us floored! He wrote a complete cold traffic funnel and produced ads with a low production budget that can compete with big brands!"

Lydia Simmons

Founder — HeyRaffe.com & Raffe Supplements

Upwork review from Light Bearers Ministry

"Auraum is a classically trained direct-response copywriter. Thorough with research and completed all required tasks in a timely manner."

Huy Pham

CMO — Light Bearers Ministry (Verified Upwork Review, 4.0★)

"You have a compelling Big Idea here that draws the prospect. You clearly understand this audience. You're speaking the prospect's language. Fantastic work."

AWAI Copy Manager

American Writers & Artists Institute

"Your body copy flows very well thanks to your conversational copy. Excellent job in loading up your offer with value. The bonuses will help boost response. Your special offer will create urgency to take action quickly!"

5-Year Copy Chief

Senior Copy Reviewer

Credentials

Classically trained. Battle tested.

Certifications & Training

AWAI Certified Direct Response Copywriter

David Deutsch's Inner Circle — Member

Stefan Georgi — RMBC Method I & II (Research, Mechanism, Big Ideas, Funnels, Email)

Jon Benson — Legacy Series (Copywriters Blueprint, Persuasion Mastery, The Hook System, The Story Formula, Upsell Formula, Copy Essentials, NOW VSL, Attention Frameworks)

Agora Copy School — Architecture of Persuasion, Big Ideas, Leads

Todd Brown — A-Z Copywriting

Chris Orzechowski — Email Copy Academy

Evaldo Albuquerque — 7-Figure Copy Camp

Chris Haddad — Punched In The Gut (P.I.G. Method)

Mike Shreeve — The Letter System, Email Academy

Kyle Milligan — 7 Pages to 7 Figures

Mario Castelli — Creative Strategist Workshop

Harlan Kilstein — Hypnotic Copywriting & NLP

Perry Belcher — Offer Creation

What I Bring to the Table

Full-funnel copywriting: VSLs, advertorials, email sequences, front-end ads, upsells

Creative strategy & ad concepting with 50+ hooks per campaign

Mechanism development against market sophistication levels

NLP-based avatar mapping (beliefs, values, identity, language patterns)

Creative production: CapCut, Descript, ElevenLabs, Google VEO, Kling, Figma

Email platforms: ActiveCampaign, MailerLite, Klaviyo

Former D1 college basketball player — competitive discipline that carries into every deadline

A decade of closing six-figure B2B deals — I understand how buying decisions are made

Is This You?

I work best with brands who are ready to scale.

This Is for You If...

You're a health, supplement, info-product, or DTC brand doing $750K+ in annual revenue and ready to scale
You need a complete funnel, not just one-off assets
You value deep research and strategic thinking over fast, cheap copy
You understand that great creative is an investment, not an expense
You want someone who can write, strategize, AND produce creative assets
You're tired of copywriters who don't understand direct response fundamentals

This Is NOT for You If...

You're shopping for the lowest possible price on copy
You need generic blog posts or SEO content
You're looking for someone to just "write what you tell them"
You don't have a product or offer ready to sell
You're not open to a research-first process before any copy gets written
You want to micromanage every sentence instead of trusting a trained strategist

Next Step

Let's find the gaps in your funnel. 15 minutes. No strings.

Book a free messaging audit call. I'll review your current funnel, identify the biggest conversion leaks, and tell you exactly what I'd fix first.

Book Your Free Strategy Call

No pitch decks. No pressure. Just straight talk about what's working and what isn't.